Tough Love and Transformative Coaching: Unlocking Entrepreneurial Potential


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This coaching session witnessed the convergence of entrepreneurial brilliance as Donnie Wiggins, seasoned business luminary and mentor, engaged in strategic discussions with two illustrious clients: Joya Owens, spearheading the Friendship Society, and Asia Carpenter, the driving force behind Divine Dance Studio.

Joya Owens - The Friendship Society

Joya shared that she started the Friendship Society in 2018 initially as a publishing company, but in 2021 she transitioned it into a music business coaching and consulting practice. Her goal is to help music artists understand the importance of publishing, intellectual property ownership, and proper file formatting to ensure they get paid for their work.

Joya explained that many independent artists struggle to get paid for their music because they don't understand the technical aspects of publishing and file management. She aims to educate artists on these critical business elements so they can maximize their earnings from their creative work.

Donnie provided valuable feedback to Joya, suggesting she update her social media bio to better reflect her focus on "Artist Business Development" rather than using the term "coach." She also encouraged her to be more strategic with her social media content, ensuring it aligns with her core mission of supporting music artists.

Asia Carpenter - Divine Dance Studio

Asia shared that she has been running Divine Dance Studio for 10 years, doing what she loves every day. Donnie praised her for the longevity of her business and expressed interest in learning more about her journey.

Actionable CEO Mentorship Program

During the session, Donnie also took the opportunity to promote her Actionable CEO mentorship program, which provides weekly live coaching and support for entrepreneurs. She emphasized the importance of mindset and personal growth, in addition to business strategy, for achieving success.

Outcomes and Importance

This business coaching session highlights the value of personalized guidance and accountability for entrepreneurs. Donnie's feedback and suggestions helped Joya refine her messaging and social media presence to better align with her core business objectives.

For Asia, the session provided an opportunity to share her story and receive Donnie's encouragement, which can be invaluable for business owners, especially those who have been in operation for many years.

The discussion around Donnie's Actionable CEO program underscores the need for ongoing support and mentorship for entrepreneurs, as they navigate the challenges and complexities of running a successful business. By fostering a community of like-minded individuals and providing expert guidance, programs like Actionable CEO can help entrepreneurs achieve their goals and unlock their full potential.

Overall, this business coaching session demonstrates the transformative impact that personalized guidance and accountability can have on the growth and success of entrepreneurial ventures.

Here are some of the key problems the business owners faced and the potential solutions discussed:

Problems:

1. Joya Owens - The Friendship Society:
- Client acquisition and marketing challenges
- Unclear messaging and branding
- Lack of strategic marketing funnels and systems

2. Asia Carpenter - Divine Dance Studio:
- Overwhelm and feeling like she has to do everything herself
- Wanting to increase the volume of classes and students (both children and adults)
- Needing to train and empower teachers to take on more responsibilities

Solutions Discussed:

1. For Joya Owens:
- Refine her social media bio to better reflect her focus on "Artist Business Development"
- Be more strategic with her social media content to align with her core mission
- Develop clear marketing funnels and systems to acquire new clients

2. For Asia Carpenter:
- Implement better operating procedures and systems to free up her time
- Expand the number of classes and students by training and empowering teachers to take on more responsibilities
- Leverage technology and automation to streamline daily tasks

Additionally, the discussion highlighted the importance of:

- Mindset and personal growth for entrepreneurs, not just business strategy
- Ongoing support and mentorship, as exemplified by Donnie's Actionable CEO program
- Celebrating business milestones and successes, even for long-standing businesses

By addressing these challenges and implementing the suggested solutions, the business owners could potentially see website improvements in their operations, client acquisition, and overall business growth.

Here are some of the key conversation points that can help business owners:

1. Refining business messaging and branding:
- Donnie suggested that Joya update her social media bio to better reflect her focus on "Artist Business Development" rather than using the term "coach."
- He encouraged her to be more strategic with her social media content, ensuring it aligns with her core mission of supporting music artists.

2. Importance of mindset and personal growth:
- Donnie emphasized the significance of mindset and personal growth, in addition to business strategy, for achieving success as an entrepreneur.
- He discussed how he felt unfulfilled in 2022 despite making a significant income, realizing that he missed the one-on-one coaching environment.

3. Ongoing support and mentorship:
- Donnie promoted his Actionable CEO mentorship program, which provides weekly live coaching and support for entrepreneurs.
- He underscored the need for ongoing support and guidance for entrepreneurs as they navigate the challenges and complexities of running a successful business.

4. Identifying and addressing business challenges:
- Joya shared her struggles as an independent artist and her desire to help other artists avoid the same challenges she faced.
- Donnie provided feedback and suggestions to help Joya refine her messaging and social media presence to better align with her core business objectives.

5. Celebrating business milestones and successes:
- Donnie praised Asia for the longevity of her dance studio business, which has been operating for 10 years.
- Acknowledging and celebrating business milestones can be valuable for entrepreneurs, especially those who have been in operation for many years.

By addressing these key conversation points, business owners can gain valuable insights, refine their strategies, and unlock their full potential for success.